LUMIN: A modern, sustainable food delivery service that helps those in need. This brand was invented by two other students and myself (Elisabeth Riisnaes and Suyheon Jeon). This branding strategy and identity design won a Gold AAF Award for Cross-Platform Design & Best In Show at the 2023 South Dakota AAF Awards. The brand also won Indigo Awards for Gold for Food in Branding, and Silver for Packaging and Book Design. Since then, LUMIN has won a District 8 Award and a National Gold AAF Award.
Collateral Materials
Creating this brand was a group effort.
This included designing a logo, stationery, brand style guide, app design, and packaging. My role for this project was app design and brand style guide.
Below is the brand style guide and packaging design Suhyeon created throughout this project.
LUMIN Brand Manual Cover
LUMIN Brand Story
LUMIN Brand Style Guide
LUMIN Delivery Box
LUMIN Dried Fruit
LUMIN App
Since my role for this project was app design and brand style guide, I created The LUMIN App. Curated by me to match and work with the LUMIN Brand, my goal was to make it useful for a delivery service. This app was designed using Adobe XD.
LUMIN Wireframe & Process
Lumin App Wireframe
